PRIVACY POLICY

 

Last updated: 17 January 2026

1. Introduction

D-LUX Rentals Ltd (“D-LUX”, “we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with us, including through our website, account application forms, quotations, rental agreements, and services.

For the purposes of UK data protection law, D-LUX Rentals Ltd acts as the Data Controller for all personal data processed in connection with its services.

Company details:
D-LUX Rentals Ltd
Unit 11, Print Village, 58 Chadwick Road
Peckham, London, SE15 4PU
Email: privacy@dlux-rentals.com

2. What personal data we collect

Depending on how you interact with us, we may collect the following information:

Identity & contact information

  • Name

  • Company name

  • Job title

  • Billing and delivery address

  • Email address

  • Telephone number

Account & compliance information

  • Proof of identity (e.g. passport or driving licence)

  • Proof of address

  • Credit references (where applicable for account approval)

Booking & transactional information

  • Quotations, rental agreements, invoices

  • Hire history and job details

  • Delivery and collection information

Technical information

  • IP address

  • Basic website usage data via analytics and cookies

We do not store payment card details. Payments are made by bank transfer or via third-party payment providers where applicable.

3. Why we collect and use your data (lawful basis)

We process personal data only where we have a lawful basis to do so, including:

  • Contractual necessity – to create accounts, issue quotations, fulfil hire agreements, and provide services

  • Legal obligation – to comply with accounting, tax, fraud prevention, and regulatory requirements

  • Legitimate interests – to manage risk, protect our equipment, recover losses, and run our business responsibly

  • Consent – where you opt in to receive marketing communications

4. Account verification & insurance documents

To open a hire account, we require proof of identity and proof of address. These documents are collected solely for verification, credit assessment, and risk management purposes.

Insurance documentation may also be requested or uploaded in connection with specific hires.

We ask that no unnecessary personal data (such as bank card details) is submitted.

Further details about required documentation are provided during the hire account application process.

5. Who we share your data with

We may share relevant personal data with trusted third parties only where necessary, including:

  • Delivery and logistics providers

  • Credit reference agencies

  • Insurers and sub-rental suppliers (where applicable)

  • Professional advisers (e.g. accountants or legal advisers)

We do not sell personal data and do not share it for unrelated marketing purposes.

6. Marketing communications

You will only receive marketing communications from us if you have opted in.

You can unsubscribe at any time using the link in our emails or by contacting us directly. We may retain minimal information to ensure your opt-out preference is respected.

7. Website analytics & cookies

We use cookies and analytics tools to understand how visitors use our website and to improve functionality.

These tools collect aggregated and anonymised data wherever possible.

You can control cookies through your browser settings and via our cookie banner. Further details are available in our Cookie Policy.

You can manage or withdraw your cookie consent at any time using the “Cookie Preferences” link in the website footer.

8. Data security

We take appropriate technical and organisational measures to protect personal data, including:

  • Secure, encrypted systems

  • Restricted access to sensitive information

  • Internal access controls

  • Regular review of data handling practices

While no system can be guaranteed 100% secure, we take reasonable steps to protect personal data from loss, misuse, unauthorised access, or disclosure.

9. How long we keep your data

We retain personal data only for as long as necessary, including:

  • Active accounts: for the duration of the relationship

  • Inactive accounts: retained only as required for legal, accounting, or insurance purposes

  • Verification documents: reviewed periodically and securely deleted when no longer required

Where possible, data may be anonymised for statistical or reporting purposes.

10. CCTV

CCTV operates at D-LUX premises for security and safety purposes. Recordings are retained for a limited period (typically up to 30 days) unless required for investigation or legal reasons.

11. Your rights under UK GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (where legally applicable)

  • Restrict or object to processing

  • Request data portability (where applicable)

To exercise any of these rights, please contact us using the details below.

12. Contact & complaints

If you have questions or concerns about how we handle personal data, please contact:

Email: privacy@dlux-rentals.com
Post: Data Protection Contact, D-LUX Rentals Ltd, Unit 11, Print Village, 58 Chadwick Road, Peckham, London, SE15 4PU

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

13. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page.